The second chapter breaks the discipline down into its elements, looking at typography, how text and images are at the heart of graphic design, and how reproduction underpins every aspect of graphic design. The book concludes with an analysis of a group of young designers who illlustrate just how broad and rich the profession can be.
The new edition of this classic handbook has been thoroughly revised and redesigned, with content focusing on developments in new media. An accessible handbook which is a must-have for both students and professional designers.
