What We Learned In The Rainforest: Business Lessons From Nature

This book teaches that nature isn't just a source of resources for business - it is a powerful model for superior business performance in the emerging economy. The authors show that the old model of business - the machine model that pitted business against nature - is growing obsolete.

In the emerging economy, businesses excel when they emulate what they once sought to conquer. They maximise performance as they become like nature, like a complex living system. By moving beyond the industrial machine model, and applying the dynamic principles of the rainforest instead, business can learn how to create more profit than ever, and to do so more sustainably.

The book presents examples from leading companies - business strategies and management practices that maximise business performance by all measures: economic, social, and environmental. It shows, for instance, how Coca-Cola CEO Doug Daft uses diversity to drive sales, how Intel founder Gordon Moore creates profit by design, how Bill Coors builds businesses on the theory that "all waste is lost profit", how Shell profits as an industrial ecosystem, and how Dow earns 300% returns.