Wheels On Fire: The DaimlerChrysler Merger

Wheels On Fire: The DaimlerChrysler Merger by David Waller


ISBN
9780340770368
Published
Binding
Hardcover
Pages
320
Dimensions
158 x 242 x 33mm

The Amazing Inside Story of the DaimlerChrysler Merger

This is the inside story behind the Daimler-Benz takeover of the Chrysler Corporation that has become an example for business in the twenty-first century. Author David Waller provides unique insight into the biggest deal in history which created a global giant with sales of $120 billion and 470,000 employees. Combining thrilling narrative with first-hand analysis, Waller demonstrates tangible lessons for business managers involved in global business, highlighting rights and wrongs, and what could have been done differently.
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