Dimensions
127 x 187 x 12mm
In the ever-changing corporate world, sales organisations have sought and followed trends, exposing their sales reps to a myriad of new methodologies and approaches. Authors Michael Nick and Robert Kantin offer a solution. This practical guide invites readers to accompany the proverbial "Johnny" through the sales process, attending sales calls; reviewing notes, letters and proposals; and learning from Johnny's mistakes.
