Some of his major achievements include winning several Logie Awards in the category of Most Outstanding Actor for his role as Max Connors in "SeaChange" (1998) and in 2002 for his work in the Channel Ten series My Brother Jack (2001).
He wrote a regular column called 'William Tells' for the Australian Women's Weekly and was named one of 'TV's 16 Sexiest Stars' by Australian TV Week magazine.