Winning Gifts: Make Your Donors Feel Like Winners

Winning Gifts takes a traditional sales approach to getting the gift and making the donor feel like a winner for having given the gift. It covers the following topics: background on donor motivations and values for giving, donor-centered fundraising, listening to donors, the role of executive director, fundraisers, program managers, and volunteers in the win-win framework, making the case for a donor-centered approach, and direct ways these concepts can be applied in a variety of fundraising settings. The concepts will be accompanied by numerous real-world examples taken from Wilson's own experience as a leader in a well-known national nonprofit consulting company.