Writing Copy For The Web In A Week

With work pressures mounting and information overload, do you find it hard to develop your skills? Whether you are new to a subject, or need to brush up on your existing knowledge, the 'In A Week' guides make it as easy as possible for you by breaking down subjects into simple steps that can be learnt in just one week.

This book covers the following:
- Web copy thinking: the challenges facing the web copywriter
- Web copy content: homepage tips, checklists, metatags
- Web copy style: golden rules for internet writing
- Web copy structure; how to get the sequence right
- Web copy for e-mail marketing: proven ezine writing tactics
- Web copy vocabulary and grammar: which words to use and net grammar rules
- Web copy writing strategies and editing: how to get the writing done