Dimensions
223 x 245 x 23mm
Eye-catching money-magnet or internet eyesore? Online advertising and marketing can either drive new money to your site, or drive away customers for good. So how do you design online advertising and marketing that really works, capitalises on the best technology and creates a worldwide buzz?
This book will walk you through the best examples, and the best practice, giving you the insider's view on a complex, controversial yet exciting market.
Contents:
- Introduction
- Virtual hoardings
- The right choice
- Flash in the Plan
- Banner in the works
- Showcase
