Yoga, Inc: A Journey Through the Big Business of Yoga

Yoga, Inc: A Journey Through the Big Business of Yoga by John Philp


Authors
John Philp
ISBN
9780670068432
Published
Released
01 / 09 / 2011
Binding
Paperback
Pages
256
Dimensions
210 x 135mm

Once the province of gurus, yoga is now practised by such media-star personalities as Madonna and Sting. Yoga paraphernalia is everywhere, from malls to supermarkets, and the number of practitioners is growing daily. What prompted the change from spiritual to secular - and who is cashing in?
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