You Can Kill an Idea, But You Can't Kill an Opportunity

Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. Instead, be an Opportunity Thinker. Opportunity thinking empowers us to see potential in new places—across markets, technologies, business models, brands, and design. Understanding opportunity informs, inspires, and generates bid ideas that win. Business leaders are constantly looking for creative ideas and opportunities that will drive business growth. You Can Kill an Idea, but You Can't Kill an Opportunity, an inspiring, four-color book, explains how to sift through the noise to find a small number of giant growth opportunities.

You Can Kill an Idea, but You Can't Kill an Opportunity shows that whatever your role, you have a part to play. Creativity and insight are not linked to a job title—they are inherent in all of us, waiting to be tapped and brought to life for extraordinary success.