Why It's So Hard To Change - And What You Can Do About It.
In 'You're Addicted to You', Executive Coach Noah Blumenthal argues that there is no magical pill for changing your ingrained behaviors. There is an endless wealth of information on improving one's self, on how to become thinner, or smarter, or better in general. However, very few of these books actually work. Most of these books provide new behaviors and supply wonderful ideas, but they don't help us address our current addictions and ingrained behaviors. We can't simply come up with something better and turn off the old behavior. As such, much of the difficulty we have with change is not for lack of information on what to change; rather, it is because we don't know how to change. We know what we want to do, but we don't know how to adjust when we get into situations that bring out our bad habits. Without an effective plan for getting past our ingrained roadblocks, efforts to move toward improvements will continuously fall flat. This book is dedicated to helping us lay out that plan and break our self-addictions.
