Dimensions
156 x 228 x 17mm
Shows how to use YouTube for effective business marketing and is now updated to include new business related YouTube features
Includes case studies -- examples of businesses, large and small, who are successfully using YouTube as part of their online marketing mix.
Includes 4 new chapters that cover the newly added business-related features on You Tube.
Each month more than 70 million people view more than 2.5 billion videos on YouTube.com
YouTube now serves more than 200 million video clips per day. Simply put, creating 1 video promotion today can potentially get you hundreds of thousands of visitors to your websites in the future. YouTube for Business deals specifically with using YouTube for business purposes. Businesses will learn how to employ YouTube video blogs (vlogs) and webcasts as part of their marketing mix, how to create effective vlogs and webcasts, how to use vlogs and webcasts to promote their brands, products, and services, and how to determine what content to include in their vlogs and webcasts. The book is both strategic and technical, covering both the business and technical issues of writing, producing, and posting video blogs and webcasts on YouTube. It also includes numerous case studies -- examples of businesses, large and small, who are successfully using YouTube as part of their online marketing mix. This edition has been updated to include YouTube's new business-related features. These new features include:
High-definition widescreen videos.
Updated channel pages.
Video annotations and links.
Promoted videos -- PPC advertising on YouTube
In addition, YouTube for Business, 2/e, covers the latest video hardware, software, and accessories, and has been updated with relevant and practical advice for business videos. Also new are the five business profiles that end each section, focusing on successful YouTube marketers.
