No other force has determined the fate of corporations like technology disruption. Over the last few decades, giants like Apple, Amazon, Google or NVIDIA have emerged while once household names like Xerox, Nokia, AOL or Blockbuster have disappeared or been reduced to shadows of their former selves. With new forces like generative and agentic AI, quantum computing or genetic engineering, the chances are that every business executive will have to deal with disruption in the foreseeable future. This important book provides a framework ? the Z-Curve ? to understand the mechanisms of disruptions, why it so difficult for managers to recognize and deal with, and most importantly, what can be done to survive and thrive in the face of disruption. Written by an expert in disruption with 30 years' experience in the tech industry, the book further analyses how certain companies have failed and succeeded and distils key lessons for anticipating and managing disruption in business. AUTHOR: Alberto Torres is a consultant, CEO and board member. He is currently a Senior Adviser at McKinsey & Co, a member of the International Advisory Board at Adobe, and an Adjunct Professor at IE Business School. He is based in Madrid, Spain.
