In ancient Greece, rhetoric was central to public life, and many sought to master the art of persuasion. Yet it was Aristotle?s The Art of Rhetoric, written in the 4th century?BC, that became the definitive guide. Exploring the roles of emotion, reason, and morality in speech, Aristotle set out principles of argument and prose style that have influenced writers for over two millennia. This elegant pocket-sized gift edition features the classic J.?H.?Freese translation, with an embossed cover, ivory pages, decorative endpapers, and gilded edges, making it a timeless keepsake for lovers of classic literature.