Dimensions
162 x 240 x 32mm
When psychologists try to understand the way our mind works, they frequently come to a conclusion that may seem startling- people often make decisions without having given them much thought - or, more precisely, before they have thought about them consciously. When we decide how to vote, what to buy, where to go on vacation and myriad other things, unconscious thoughts that we are not even aware of typically play a big role. Research has recently brought to light just how profoundly our unconscious mind shapes our day-to-day interactions. Unconscious thoughts and feelings influence not only the way we perceive ourselves and the world around us but also our everyday actions. The effect the unconscious has on behavior has provoked debate among psychologists for decades. In The Hidden Mind, John Bargh, the world's leading expert on the unconscious mind, provides an extraordinary overview of the true power of the unconscious, how it shapes our lives, and what we can do to harness it for our benefit. Utilising a range of pioneering experiements and previously unpublished research, it is a landmark work of non-fiction from an internationally acclaimed writer and thinker.
